FORT WAYNE, Ind. (WPTA 21) — Each month, ABC 21 partners with Junior Achievement of Northern Indiana to showcase “Young Entrepreneurs” in our area.
For September, we introduced Sadie Arnold, 16, and her business: Simply Sadie.
It’s a cake designing business where she does weddings, birthdays, and personal orders.
It all started when Sadie was a young girl. She’s one of eight siblings and even more cousins, so her grandmothers were always busy making birthday cakes.
She knew she could turn it into her own business because her parents are both entrepreneurs.
“Watching them take care of their own businesses and handle customers has been something I’ve kind of picked up from them,” Sadie said.
At the age of 12, she started Simply Sadie and booked her first wedding.
“I definitely would not trust a 12-year-old with my wedding cake, and I remember showing up to the wedding and just thinking ‘Wow, I don’t think I’m qualified to do this,’ but I did my best and they were so thrilled with it,” Sadie said.
Her father built her a kitchen just for her baking in the barn of their Bluffton home to give her plenty of room to work.
The business has grown a lot through word of mouth and social media.
She’s picked up on photography skills she learned from her mom and uses that in promoting herself by taking the best pictures possible of her products for when she posts them online.
Sadie loves creative and eccentric designs that she hasn’t seen anywhere else and uses them to make cakes and cupcakes stand out.
“I definitely like to play with colors and textures and mainly just anything I’m not seeing other people doing,” Sadie said. “I go online and I look for inspiration, and I can tell you more than half the time I’m seeing stuff that I’m like ‘I’ve seen this 100 times,’ or ‘This just looks like Grandma’s typical cake,'”
She is young and has a lot of time to figure out if she wants to continue baking moving forward, as she does have other interests, but she knows she’ll always have this sweet talent to fall back on.