New software showcased at a tech show in Las Vegas could crack down on account sharing for streaming websites like Netflix.
The artificial intelligence system looks for potentially fraudulent activity and asks users it suspects of sharing to upgrade to premium accounts.
If it finds passwords being shared through “for-profit” operations it could shut down accounts entirely.
A spokesman for the developer says “casual credentials sharing is becoming too expensive to ignore.”
Research shows one in four Millenials give other people their passwords and account information for video streaming services.
The software is only in testing now but could be offered to services like Netflix and HBO.